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Angel Springs has seen its flexible approach pay dividends as it recently won over 2,500 coolers through key national accounts.

The UK based water cooler distribution believes that customers require a provider that can supply and maintain both bottled and mains fed cooler solutions on a national basis, without sub-contracting to third party distributors.

Managing Director John Dundon commented: “We are delighted with the success our dual solution, one company approach has brought to us.

“When talking to potential new customers it is quickly evident that they prefer impartial, factual advice on the merits of both bottled and mains fed coolers. Buyers have been able to make informed decisions when we have explained the factual, environmental impact of both products.”

The company’s 'workplace watercoolers' initiative aims to supply the customer with a solution that is driven by their needs and requirements, rather than simply providing products that best suit the supplier. Consulting with the customer to help them make a balanced choice could lead to better client retention.

“When you add our flexible package to this, where customers can move between bottled and mains fed coolers during their contract term, it has meant that we have been able to win multiple national accounts and maintain sensible margins in addition to cost effective mains fed installations.”

Since its formation in 2003, Angel has become one of the leading cooler distributors in the UK, doubling its customer base and turnover. It puts its rapid growth down to a commitment to service, strong organic growth and strategic acquisitions.