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US snack brand Flipz has introduced two new limited-edition pretzel flavours: Snickerdoodle and Peppermint Hot Cocoa, designed to tap into the increasing consumer demand for innovative snack options that combine sweet and salty flavours.

The new offerings, available at select retailers including Stop & Shop, Albertsons, CVS and Dollar Tree, aim to capture the nostalgic flavours associated with holiday traditions.

Snickerdoodle Flavored Covered Pretzels evoke the warmth of freshly baked cookies, featuring cinnamon sugar notes, while Peppermint Hot Cocoa Flavored Covered Pretzels cater to those seeking a festive twist on classic winter beverages, topped with crushed peppermint candy.

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Shivani Arora, marketing director at Pladis Americas, noted that the innovation behind these products is driven by a desire to meet consumer preferences for unique flavour combinations.

“This year we're thrilled to help consumers celebrate the magic of the holidays with the flavours they crave,” Arora said. The introduction of these flavours aligns with broader trends in the snack industry, where consumers increasingly seek out products that provide both indulgence and convenience.

The timing of this launch is significant, as the snacking market continues to evolve. According to recent industry reports, the snack food sector is projected to grow steadily, driven by changing consumer habits that favour on-the-go options and experiential eating.

The holiday season, in particular, represents a peak period for snack sales, with consumers looking for items that enhance festive gatherings and celebrations.

Flipz’s new products are positioned not only as standalone snacks but also as versatile additions to holiday-related activities, such as hot cocoa bars and charcuterie boards.

The festive new holiday pretzels are now available at select retailers, including Stop & Shop, Albertsons, CVS and Dollar Tree, while supplies last.

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