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Pladis Americas is adding a festive twist to its Flipz portfolio through a partnership with the Elf on the Shelf and Lumistella Company.

The collaboration introduces Flipz Elf on the Shelf Sugar Cookie Covered Pretzels, a limited edition flavour to capture the spirit of the festive season.

Featuring Flipz signature crunchy pretzels, the new variety has a sugar cookie-flavoured white fudge coating and colourful sprinkles.

Shivani Arora, marketing director at Pladis Americas, said: “Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season. By teaming up with the Elf on the Shelf, we’re bringing consumers a snack that is a little sweet and a little salty – just like the elves.”

Available for a limited time in 6.5oz bags, Flipz Elf on the Shelf Sugar Cookie Covered Pretzels are available across the US.