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Floridians first to taste Next Generation Waters
FoodBev Media

FoodBev Media

11 December 2008

Floridians first to taste Next Generation Waters

Panamanian-based Next Generation Waters has launched its eponymous range of functional waters in the US.

The low-calorie beverages are being distributed by Southern Wine and Spirits and sold in independent convenience stores throughout Southern Florida.

Following two years of product development, sampling and advance marketing activities, Next Generation Waters had already gained widespread attention at US trade events earlier this year, and had entered the 2008 <1>.

The brand’s dumbbell-shaped packaging is striking and male-oriented. Fortunately, animations on the labelling help to soften the masculinity of the product, which is aimed at young men and women.

The six variants of Next Generation Waters include: Hot, a tropical dragonfruit flavoured water marketed as a drink to enhance sexual appetite; Strong, a fruit punch flavoured water that contains whey protein; Live Long, a pomegranate flavoured water with antioxidants and tea extracts; Chill, a lavender-pear flavoured water with herbs such as chamomile and lemon balm; Thin, a strawberry flavoured water with Super Citimax and ChromeMate; and Kick, a citrus flavoured water with energy boosting caffeine and ginseng.

The business also produces Ñúu, a brand of spring water sourced from the highlands of Volcán, Chiriquí in Panama.

The business pledges to donate a portion of its sales of its drinks to WaterAid.

<1>: http://www.waterinnovationawards.com

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