Fly by Jing, a Chinese food brand, has secured $12 million in Series B funding from Prelude Growth Partners and Pendulum.
The company, known for its Sichuan Chili Crisp hot sauce inspired by the founder’s hometown of Chengdu, says that the funds will accelerate its growth as it expands into Kroger, Albertsons and other US retailers.
Jing Gao, founder of Fly by Jing, commented: “In the continued, unwavering support from the female-led team at Prelude Growth Partners, combined with Pendulum’s dedication to underrepresented founders of colour, Fly by Jing has the kind of guidance and stewardship that will truly make it a household name. We look forward to partnering with our retailers to make our flavours accessible to even more people and to further our mission to evolve culture through taste.”
Alongside its flagship Sichuan Crisp sauce, Fly by Jing also offers soup dumpling kits, seasonings and a range of other ‘pantry staples’.
Neda Daneshzadeh, co-founder of Prelude Growth Partners, said: “We are thrilled to continue our partnership with Jing and her exceptional leadership team to build one of the most disruptive condiment brands in America”.
She added: “The brand has become a cult favourite by bringing authentic, bold flavours to the category and we are excited to further support investment in the company’s retail expansion and product innovation strategy”.
Robbie Robinson, co-founder and CEO of Pendulum, commented: “We’re honoured to invest in their [Fly By Jing’s] vision, and believe they – like so many companies led by founders of colour – are poised to grow formidable businesses while remaining authentic to their brand”.
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