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Premium snacking brand Forest Feast is set to enhance its product portfolio with the introduction of two new chocolate date varieties inspired by Middle Eastern flavours.

The new offerings, Pistachio Crisp Milk Chocolate Dates and Salted Caramel Milk Chocolate Dates, aim to cater to the growing consumer demand for innovative snack options in the competitive food market.

The Dubai chocolate-inspired Pistachio Crisp Milk Chocolate Dates feature sweet dates filled with creamy pistachio nut butter and crispy wafer, all enveloped in rich Belgian milk chocolate.

Meanwhile, the Salted Caramel Milk Chocolate Dates combine a generous layer of Belgian milk chocolate with buttery French salted caramel flakes, creating a unique salty-sweet flavour profile.

Both products are handcrafted at Forest Feast's manufacturing facility in County Armagh, Northern Ireland, ensuring quality and attention to detail in every batch. This move aligns with the brand's strategy to deepen its market presence and respond to evolving consumer preferences.

Bronagh Clarke, marketing director at Forest Feast, noted the brand's impressive growth trajectory, having doubled sales to over £20 million in the UK market within the past year.

This growth reflects the company's commitment to enhancing brand awareness and expanding its market reach. "With our consumers increasingly seeking innovation, we are strategically positioned to grow the category by launching two exciting new flavours, further strengthening our competitive edge," Clarke commented.

The new chocolate date products are scheduled to launch in Morrisons on July 21, followed by availability in Waitrose, Boots, Ocado and other retailers starting in September. The recommended retail price is set at £4.35 for a 140g package.

Forest Feast's growth, as reported by IRI Worldwide, indicates a 98% year-over-year increase in grocery and impulse sales, underscoring the brand's successful navigation of the evolving food landscape.