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Freee has launched Selezione, a new range of Italian-made gluten-free pasta featuring four traditional shapes made with ingredients grown entirely in Italy.


Produced in Lombardy, the range uses a two-ingredient recipe combining white and yellow maize with rice. According to the company, the pasta is made without emulsifiers, E-numbers or additives, in response to growing demand for simpler ingredient lists.


Each shape is formed using traditional bronze dies and slow-dried, a process designed to give the pasta a textured surface and improve its ability to hold sauces.


The range comprises four shapes: Casarecce, a twisted pasta associated with Sicilian cuisine; Gnocchetti Sardi, a ridged Sardinian variety; Mafalde Corte, a short pasta with crimped edges originating from Naples; and Alfabeto, a selection of alphabet-shaped pasta.


All four products are free from the top 14 allergens, certified gluten-free by Coeliac UK and suitable for vegans.


Clare Marriage, founder of Freee, said: “We wanted to create a gluten free pasta that could stand alongside the best pasta in the category. Selezione brings together the things that make Italian pasta special: carefully selected ingredients, traditional production methods and distinctive shapes, with a simple two-ingredient recipe."


“We're particularly excited to bring these distinctive Italian shapes to the gluten free category. This is pasta made to be enjoyed for what it is; not as a compromise, but as a great Italian pasta in its own right.”


Freee Selezione is available from November through Ocado and the company's website, with an RRP of £3.50 per 380g pack.

Beneo | Leader | Nov 2026
Rafaela Sousa

Rafaela Sousa

10 November 2026

Freee launches premium Italian-made gluten-free pasta range

Freee launches premium Italian-made gluten-free pasta range
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