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Mrs Crimble’s, a gluten-free cake brand under Ecotone UK, has launched its new Lemon French Madeleines, further enhancing its successful line of French-inspired baked goods.

This addition is poised to capitalise on the growing consumer trend towards zesty flavours, with lemon emerging as the third most popular choice in the cake category.

The Lemon French Madeleines, available now at Tesco stores nationwide for an RRP of £2.75, come in convenient on-the-go packs containing six light and fluffy sponge cakes.

This product extension reflects Mrs Crimble’s commitment to providing delicious gluten-free options without compromising on taste or texture.

Caroline Mitchell, Innovation Controller at Ecotone UK, said: “Mrs Crimble’s is already a trusted and established player in the free-from aisle that has a loyal consumer base. We’re excited to introduce new shoppers to the brand with bold and on-trend flavours”.

The Classic French Madeleines have seen exceptional sales growth this year, doubling their rate of sale year-on-year, according to Circana data from February 2025.

The introduction of Lemon French Madeleines follows the brand's earlier success with Lemon Macaroons, which also joined the free-from range earlier this year.

This move underscores Mrs Crimble’s focus on innovation and responsiveness to consumer preferences, particularly in the flourishing gluten-free market.

Founded in 1979, Mrs Crimble’s has built a reputation for crafting gluten-free cakes, bakes and biscuits, ensuring that those with dietary restrictions can enjoy indulgent treats. The brand's distinctive identity, marked by its recognisable pink hearts, has solidified its presence in the competitive free-from sector.