top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Rafaela Sousa

Rafaela Sousa

5 November 2024

Fuel10k boosts breakfast aisle with multigrain flakes range

Fuel10k boosts breakfast aisle with multigrain flakes range

Premier Foods-owned brand Fuel10k is expanding its breakfast offerings with the introduction of Multigrain Flakes.


Available in chocolate and red berry variants, these crunchy wholegrain flakes, made from wholegrain wheat, toasted spelt and barley, feature either milk chocolate or a mix of strawberries and raspberries.


This innovation aims to meet the rising demand for healthier breakfast options, focusing on lower sugar content and higher nutritional value, such as protein and fibre.


Scott Chassels, brand director for Fuel10k at Premier Foods, commented: “At Fuel10k, we want to make breakfast more exciting for shoppers with a great tasting range of more nutritional breakfasts".


"The Fuel10k Multigrain Flakes are also non-HFSS, high in protein and high in fibre. Fuel10k is bringing younger shoppers into the breakfast cereals category, which is important for the future of cereals and this launch will help engage even more shoppers looking for healthier alternatives.”


Fuel10k Multigrain Flakes will be available at selected Tesco stores later this month.


#PremierFoods #Fuel10k #UK #breakfast #cereal

bottom of page