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Mott’s, a brand under General Mills, has expanded its product line with the introduction of soft baked apple filled bars, aiming to capture a share of the growing on-the-go snack market. The new bars are designed to cater to families seeking convenient, nutritious options for both summer outings and back-to-school preparations.

The bars are available in three flavours: Apple, Strawberry and Blueberry. Each bar features a chewy whole wheat exterior and is made with real fruit, aligning with current consumer preferences for healthier snack choices. The bars are positioned as an ideal solution for busy families looking for easy-to-pack snacks that do not compromise on quality or taste.

Taylor Roseberry, brand experience manager for Mott’s Bars at General Mills, noted the product's focus on providing parents with a better snacking option. “We created Mott’s Soft Baked Apple Filled Bars to give families a portable apple-filled bar with ingredients they can feel good about,” she said. The bars are marketed as a mess-free alternative, suitable for lunchboxes and on-the-go routines.

Retailing at an MSRP of $4.79 for a five-count pack, the new bars are expected to be available at major retailers nationwide. This launch reflects Mott’s strategy to innovate within its existing portfolio and address the increasing consumer demand for convenient, health-conscious snacks.

Mott’s positioning of these bars as both tasty and nutritious aligns with broader trends in the food and beverage industry, where brands are increasingly focused on transparency and ingredient quality.