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General Mills is capitalising on consumer demand for seasonal flavours with the introduction of several products aimed at enhancing the autumn experience for food and beverage retailers.

The company's latest offerings are designed to satisfy a variety of consumer cravings, from baked goods to convenient snacks.

Betty Crocker Soft Baked Cookies (Pumpkin Spice)

General Mills has launched a new line of soft-baked cookies in the popular pumpkin spice flavour. This product is poised to attract consumers looking for a warm, comforting treat during the autumn. The easy-to-use mix allows for quick preparation, making it an ideal option for busy families and gatherings.

Pillsbury Ready To Bake Snickerdoodle

Another exciting addition is the Pillsbury Ready To Bake Snickerdoodle cookie dough. This product offers versatility, allowing retailers to promote it as a perfect pairing with ice cream or seasonal beverages like apple cider. The ready-to-bake format caters to the growing consumer preference for convenience without sacrificing flavour.

Betty Crocker Delights Super Moist Spice Cake Mix

While this product is available year-round, its emphasis on the cosy flavours of autumn makes it a timely offering for fall celebrations. The Super Moist Spice Cake Mix is positioned as an easy solution for consumers looking to create festive desserts for gatherings and special occasions.

These new products reflect General Mills' strategy to leverage seasonal trends and consumer preferences for comfort foods during the autumn.

With the return of flavours like pumpkin spice, the company is not only catering to nostalgia but also tapping into the lucrative seasonal market that often drives increased sales in F&B.