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Genius Gourmet, an innovator in better-for-you snacks has debuted its latest product line: Protein Puffs, launching in Buffalo and Cheddar Cheese flavours.

Founded by Lance Rankin, former co-founder of Premier Protein, Genius Gourmet aims to produce high-quality, great-tasting functional snacks in the protein category.

The new Genius Gourmet Protein Puffs were designed for families, athletes, and flavour-driven snackers who want better options than what the category has historically offered.

Each serving provides 15 g of protein and are made using a gluten-free & GMO-free formula.

Whether tossed into a lunchbox, stashed in a gym bag, or kept in the office drawer, Protein Puffs give consumers a smarter, more enjoyable way to snack.

“Our Protein Puffs hit that perfect intersection of taste and performance. Healthy snacks shouldn’t taste like a compromise and these don’t,” said VP of marketing, Josh Christensen.

Protein Puffs are available in stores and online now.