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Oreo has introduced a limited-edition Espresso Creme flavour to its Thins range, combining espresso flavour and smooth creme between its signature thin chocolate sandwich cookies.
The new product is designed around evening consumption occasions, with the brand positioning the latest innovation as an indulgent snack for consumers looking to unwind at the end of the day.
The one-batch release is limited to 1,000 packs, with US consumers able to sign up through the Oreo website between 20 October and 3 November for the chance to receive a pack.
On 4 November, registered participants will receive an email with a redemption code. The first 1,000 consumers to redeem their codes can receive a pack for $2.99 in shipping costs, while supplies last.
Oreo Thins Espresso Creme pairs the brand’s classic chocolate cookie with a coffee-inspired creme filling, bringing together espresso and chocolate flavours in a thinner format.
Juliette Whitten, marketing director, Oreo Platforms, said: “With Oreo Thins Espresso Creme, we’re bringing fans a new way to enjoy that moment: the beloved Oreo cookie experience, now with delicious espresso flavour and smooth creme, gives fans something delicious to look forward to, whatever their evening plans may be.”
The latest release builds on the Oreo Thins format, which offers a slimmer version of the brand’s traditional chocolate sandwich cookie.
