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Genius Gourmet has partnered with hot sauce brand Tapatío to launch a new range of high-protein snack puffs, expanding its better-for-you snacking portfolio.
The new Tapatío Protein Puffs will be available in two varieties: Tapatío and Spicy Queso. Each serving contains 15g of protein and is made with gluten-free ingredients.
The launch extends Genius Gourmet’s existing Protein Puffs line, combining the flavour profile of Tapatío’s chilli-forward hot sauce with a crunchy puff snack format.
Pete Vas Dias, president of Genius Gourmet, said the collaboration brings together a well-known flavour with the company’s functional snack offering.
“Partnering with Tapatío is a dream come true for us,” he said. “We’re taking one of the most beloved heat flavours in the world and pairing it with a bold, craveable lineup that includes both classic Tapatío heat and our new Spicy Queso flavour.”
The products are positioned as high-protein snacks for consumers seeking functional nutrition in convenient formats.
Genius Gourmet is showcasing the new puffs at the Natural Products Expo West 2026, which is currently taking place from 3-6 March at the Anaheim Convention Center in Anaheim, California. Attendees can sample the products and learn more about the collaboration.








