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Glanbia Performance Nutrition has launched a new product line under its Think! brand, introducing Think! Crispy Squares, a protein-enhanced version of the classic crispy rice treat. This innovation aims to cater to the growing consumer demand for high-protein snacks that also evoke nostalgic flavours.

Think! Crispy Squares deliver 15g of protein per serving in a convenient, grab-and-go format, targeting busy consumers looking for nutritious yet indulgent snack options.

The new product is available in three flavours:

• Marshmallow Crunch: A traditional take on the crispy rice treat.

• Chocolate Crunch: A chocolate-infused variant combining crispy rice and marshmallow.

• Toffee Pretzel Crunch: A sweet and salty blend featuring toffee and pretzel pieces.

Each square contains between 140 to 160 calories and 3-4g of sugar, positioning them as a lower-calorie alternative in the snack market. The product is gluten-free and is priced starting at $2.49 for singles and $8.79 for a four-count pack.

This launch responds to a notable trend in consumer preferences, with over two-thirds of Americans actively seeking to increase their protein intake. Additionally, many consumers are drawn to products that combine comfort with nutrition, reflecting a broader shift towards healthier snacking alternatives.

Erica Morris, Think! brand director, said: "With Think! Crispy Squares, there's no need to overthink your snack choices," highlighting the brand's commitment to convenience and flavour.

The introduction of Think! Crispy Squares comes at a time when the snack industry is increasingly competitive. Brands are innovating to capture market share by offering products that meet both nutritional needs and taste preferences.

The nostalgic appeal of crispy rice treats, combined with the health benefits of added protein, positions think! to attract a diverse consumer base, including fitness enthusiasts and casual snackers alike.