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*Scottish bottled water company Highland Spring has revamped its Gleneagles mineral water bottle. The new-look identity is available through a selection of the UK's most exclusive hotels and restaurants. *

Gleneagles is also sold in selected markets in Europe, the Far East and the US. The brand is the only bottled water stocked by the Scottish Whisky Heritage Centre.

UK communication specialists 999 Design won the contract to rebrand the identity of Gleneagles and communicate the elegance, style and quality of the brand. The design company has been working with Highland Spring for over five years. The firm has offices in three locations: Glasgow, London and Manchester.

999 Marketing Director Gavin Clark commented: “Gleneagles water is a very elegant brand with an exclusive customer base and 999 is delighted to have worked on such an exciting project. Our brief was to develop a new identity worthy of the brand; which is served in some of the best restaurants and hotels across the UK and overseas.

Mr Clark highlighted that the stylised lettering that appears in liquid form on the bottle helps to communicate how stylish and refreshing Gleneagles is.

Richard Beeston of Highland Spring said: “In rebranding Gleneagles our objective was to enhance its premium, sophisticated image and reflect the superior quality of the pure Scottish water and the iconic award winning glass bottle.

Mr Beeston explained that the Gleneagles brand has luxury positioning at fine dining venues and said he was pleased with the creative execution or the rebrand which has been welcomed by customers and executives within the on-trade.