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Global Brands is unveiling an premium collection of bar-quality RTD cocktails under the brand name 'be.'. The forthcoming line of RTD cocktails will debut with five flavours: Passion Fruit Martini, Pina Colada and Strawberry Daiquiri – all of which are nitro-infused – alongside a pre-shaken Margarita and a sparkling Paloma catering to the current tequila-based cocktail trend. Global Brands has experience in the RTD market with cocktail brands like Shake Baby Shake and All Shook Up. Matthew Bulcroft, marketing director for Global Brands, said: “As the number one off-trade canned cocktail provider, we’re already expert at what we do, and we have the infrastructure in place to do it well and at scale. We’ve invested over a year developing be. cocktails and during that time we’ve been able to bring together all the best qualities a cocktail should have into one can, using industry insights that have influenced flavours, textures, price, design and ABV." He continued: “We truly believe these are the best liquids we’ve ever produced... They are one hundred per cent bar-quality cocktails. The range is aimed at females from 25-45 who are looking to enjoy a delicious, fresh-tasting cocktail from a can, whether they’re relaxing in the bath, having a laugh with friends or sitting on the train ahead of a big night out.” In the UK, the off-trade RTD category is valued at £529 million,with premium branded cocktail cans contributing significantly to this growth. be. canned cocktails feature an 8.4% ABV will be available at select UK retailers for an RRP of £3 per can.