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Go discover: Registrations open for Vitafoods Europe 2024 in Geneva
FoodBev Media

FoodBev Media

20 March 2024

Go discover: Registrations open for Vitafoods Europe 2024 in Geneva

The world’s nutraceutical event returns bigger and better than ever for its 26th and final year in Geneva, with new must-see content and features addressing the whole supply chain. Registrations are open for Vitafoods Europe 2024 (14-16 May), the leading global platform for the nutraceutical, functional food and beverage, and dietary supplement industries. After 26 highly successful years in Geneva, the 2024 edition of the world’s nutraceutical event is anticipated to be the biggest yet, featuring the debut of a technology and equipment area and an R&D pavilion, as well as an expanded finished products area. Over 20,000 visitors and 1,100 exhibitors are expected to attend the Palexpo exhibition centre this May before the event’s relocation in 2025. The event’s returning and new features will offer even more opportunities for collaboration across the full supply chain – including suppliers, retailers, distributors and brand owners, like Arla, P&G and Coca-Cola. Plus, back by popular demand, the Future of nutrition summit (13 May, Marriott Hotel) and Vitafoods Europe conference (14-15 May) return for 2024. To celebrate the event’s last year in Geneva and to thank the nutraceutical community for its continued support over the years, the Vitafoods Europe conference will be free to attend on the show floor, providing access to industry-leading content for all. From humble beginnings to a global community Vitafoods Europe launched in 1997 with just 100 exhibitors, 1,200 attendees and a mission to create a platform that meets the growing demands of the emerging nutraceutical industry. The event has since grown to be the leading global event for nutraceutical, functional food and beverage, and dietary supplement professionals, welcoming tens of thousands of visitors and more than 1,100 exhibitors each year. Reflecting on the brand’s journey, Julien Bonvallet, group brand director at Informa Markets, remarks: “We could never have imagined all those years ago that our small corner of the Palexpo exhibition centre would grow to the bustling hub of the industry we see today. Our success is not only measured in the size or scale of the event, but also the astounding love and loyalty shown to the event by the nutraceutical community that continues to this day. As always, we’re committed to growing and evolving our offering in line with market developments and community needs, to keep us at the heart of the nutraceutical industry for many years to come.” Go discover Designed to inspire connection, innovation and positive change across all corners of the supply chain, Vitafoods Europe has established itself as the go-to annual event for the nutraceutical industry. The 2024 edition will balance new features and content with all-time favourites, making it an event not to be missed. Highlights include:

  1. The Future of nutrition summit (13 May, Marriott Hotel, Geneva) – designed for independent futurist thinkers throughout the industry and beyond, this exclusive paid-for one-day summit will offer a snapshot of the nutrition industry in five-plus years’ time, diving deep into the future of health, product development and retail. It will also provide opportunities to network with C-level experts from a range of diverse disciplines, including food science, sustainability, retail, nutrition and public health, as well as start-ups, scale-ups and investors.

  2. The Vitafoods Europe conference (14-15 May) – free to attend in 2024, this two-day conference will see experts from across the field present data-driven and evidence-based solutions, the latest research, ingredient insights, innovations and formulation strategies within the biggest trends in nutrition today. Visitors can discover expert insights across a range of health benefit areas, including sports nutrition, immune and gut health, cognitive and emotional health, and healthy ageing.

  3. The new technology and equipment area and R&D pavilion – this year, Vitafoods Europe introduces its first-ever area exclusively dedicated to the technology and equipment innovations driving the industry forward. Created in response to visitor demand, it will bring together leading players in technology innovation – such as IMA, OMAG and Marchesini Group – to showcase their cutting-edge solutions in action.

  4. The finished products area – back and bigger than ever, the expanded 2024 finished product area provides even more opportunities for manufacturers to connect with leading brands, retailers and distributors. With the likes of Nestlé, Mars, Holland & Barrett and Wholefoods visiting the event each year, the finished products area is the go-to place to discover the latest innovative concepts and market-ready products on offer.

  5. The Vitafoods insights theatre – this renowned theatre returns to the show floor, hosting a range of free expert-led content. Attendees from all sectors can discover insights to help their businesses overcome the real-world challenges facing the industry today, with sessions on sustainability, regulatory, market challenges and more.An invitation not to be missed “Over the last two decades, Vitafoods Europe has become the go-to annual event in the nutraceutical calendar – and this year is no exception. Vitafoods Europe 2024 not only marks our final chapter in Geneva, but also the next step in our commitment to serve the needs of businesses and professionals across the nutraceutical industry,” says Bonvallet. “To mark the occasion, the 2024 event will be our best yet. This year, we have introduced new show features dedicated to pushing the boundaries of innovation, for example the new technology and equipment area. Vitafoods Europe is the only nutraceutical event to bring together the entire supply chain. This means suppliers, manufacturers, distributors, retailers and everyone in between are represented – helping key players reach new audiences and make meaningful connections to help take their business to the next level.” “These past 26 years, particularly those at Geneva’s Palexpo, have been a privilege, and we’re excited to invite everyone to join us here for one last time to discover what’s next for the nutraceutical industry and to celebrate the wonderful journey we’ve been on together.” Registrations for Vitafoods Europe 2024 are now open – to secure your place or learn more about what’s on offer, visit www.vitafoods.eu.com.

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