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Go Raw has expanded into the cracker aisle with the launch of its new Snacking Crisps, a whole-seed cracker designed to highlight ingredient transparency and simplicity.

The line-up debuts in four flavours: Sea Salt, Chili Crunch, Hot Honey, and Rosemary & Olive Oil. The Sea Salt variety is designed to highlight the base seed flavour, while Chili Crunch offers a spicier profile. Hot Honey combines sweetness and heat, and Rosemary & Olive Oil leans into a more herb-forward taste.

All products in the range are USDA Organic, non-GMO project verified, certified gluten-free, vegan and made without common allergens. The crackers are produced using whole grains including sprouted buckwheat, puffed amaranth, and puffed quinoa, alongside sprouted seeds intended to support digestibility and nutrient absorption.

The US-based seed snack brand said the new line is made with organic sprouted seeds and whole grains that are visibly embedded in each crisp. The company describes the product as a light, crunchy cracker made without complex ingredient lists or hidden additives.

Unlike traditional crackers, Go Raw’s Snacking Crisps feature visible whole sprouted pumpkin and sunflower seeds throughout each piece, allowing consumers to see the core ingredients before opening the pack. Each serving contains 6g of plant-based protein and 3-4g of fibre, along with nutrients such as magnesium and vitamin E.

“Most crackers make a simple decision feel harder than it needs to be,” said Maggie Quinn, brand manager at Go Raw. “You flip the bag, scan a wall of ingredients you can't pronounce and suddenly snacking feels like homework. Snacking Crisps are our answer to that. The seeds are right there on the surface – you can see exactly what you're eating before you even open the bag.”

The launch marks Go Raw’s first entry into the cracker category and extends its broader 'Uncomplicate Snacking' campaign, which focuses on reducing perceived complexity in packaged foods through visible, whole-food ingredients.

The Snacking Crisps are currently available at Harris Teeter, with wider distribution expected later this summer.