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Goldfish will launch its first flavoured pretzels in January 2026, expanding the brand’s pretzel range with two new seasoned varieties.

The baked, Goldfish-shaped pretzels will be available in Honey Mustard and Hot Buffalo. The Honey Mustard option is coated in a sweet-savoury seasoning, while the Hot Buffalo flavour offers a spicy, tangy profile.

Goldfish said the launch follows strong growth of its original pretzel line, which has become a top ten best-selling pretzel brand despite being sold in the cracker aisle.

The company noted that pretzels are currently the fastest-growing salty snack category, with seasoned pretzels attracting the most new buyers.

Mike Fanelli, senior director of Goldfish, said: “As we head into 2026, we’re bringing new flavours and formats for the whole family in ways that only Goldfish can, making snacking even more fun for everyone in the household."

"From seasoned pretzels to our Toy Story collaboration and Zesty Ranch offering, we’re introducing craveable flavors and playful experiences that are sure to delight snackers of all ages.”

The new products will roll out nationwide in the US from January across retailers including Amazon, Target and Walmart. They will be sold in 8oz bags with an SRP of $3.69.