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GoodPop unveils plant-based frozen dessert sandwiches
Antonia Garrett Peel

Antonia Garrett Peel

7 April 2022

GoodPop unveils plant-based frozen dessert sandwiches

US frozen treat brand GoodPop has launched gluten- and dairy-free oat milk dessert sandwiches in a chocolate vanilla flavour. GoodPop says that its new plant-based dessert sandwiches mark the brand’s first foray into stickless frozen treats. Made with non-GMO ingredients, the “cleaned-up classic” contains 110 calories and only 8g of sugar. The sandwiches are also kosher, and free from refined sugars and sugar alcohol sweeteners. "We love reinventing classic nostalgic favourites with better-for-you ingredients, which means they have a much shorter, better-for-you ingredient list and are allergen-friendly, but without sacrificing taste," said Daniel Goetz, CEO and founder of GoodPop. "We decided to enter new territory because we saw an opportunity in the market to recreate the cult classic ice cream sandwiches like the ones we grew up with in the 80s and 90s, but with cleaner ingredients that are more delicious and better for people and the planet.” With an SRP of $4.99-5.99 per box of four, the new offering is available at Whole Foods Market, Sprouts, HEB, Gelson's and Raley's, as well as online via the GoodPop shop.

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