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Green Giant unveils trio of frozen food innovations
Siân Yates

Siân Yates

22 August 2022

Green Giant unveils trio of frozen food innovations

Vegetable producer Green Giant has launched three new category innovations for the freezer aisle: Restaurant Style sides, Zucchini Tots and Veggie Spiral Skillets. Its Restuarant Style sides are vegetable-based, come "ready-to-sauté directly in a skillet or pan," and include four savoury varieties: Cauliflower & Fire Roasted Onions with Garlic Butter; Honey Glazed Carrots with Sage Butter; Garlic Parmesan Green Beans; and Teriyaki Cauliflower & Broccoli.

Green Giant Zucchini Tots are available in Parmesan Cheese, Sour Cream & Onion and Pizza varieties. They can be enjoyed as a side dish, snack or appetiser, and are perfect for use in air fryers. Meanwhile, Veggie Spiral Skillets combine chef-made sauces with zucchini veggie spirals and crisp vegetables to create a side dish or meal starter that can be cooked in the skillet or microwave in minutes. The skillets come in three flavours: Marinara, Teriyaki, and Garlic Basil. Kristen Thompson, president of frozen and vegetables and senior VP of B&G Foods, said: "The continued success of our Veggie Swap-Ins line proves that consumers are always looking for creative new ways to cook and eat their vegetables. We developed our latest innovations in partnership with highly trained chefs to help make cooking delicious, restaurant-quality veggie-based meals and sides at home more convenient – and flavourful – than ever." Each of the three lines will be available at select US grocers nationwide this month.

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