Quorn launches Hot & Spicy Bites, adds Chilled Pieces to No Artificial Ingredients range

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UK meat-free brand Quorn has introduced a new frozen food offering as part of its Takeaway range, Hot & Spicy Bites, launching into retail this month.

The bites are described as ‘packing a fiery punch and satisfying crunch,’ designed for recreating takeaway occasions at home with minimal effort. Ready within ten minutes in the air fryer, the bites are described as high-protein and offering a good source of fibre while being low in saturated fat.

Hot & Spicy Bites launch in Tesco, Sainsbury’s, Asda and Waitrose in September, followed by Morrisons in October. The launch is accompanied by a new look for the Takeaway packaging, featuring bold and ‘foodie-focused’ branding across the portfolio – which also includes Quorn Crunchy Fillet Burgers, Quarter Pounders and Salt & Pepper Tenders.

Lucy Grogut, marketing director at Quorn Foods, said: “Quorn continues to grow ahead of market, seeing particularly strong growth in frozen meal centres, with our delicious Takeaway range driving that

success”.

“Hot & Spicy Bites will be the first innovation to launch in the new look, filling a fiery gap in frozen meat-free and delivering the triple win shoppers are looking for: big flavour, convenience and better-for-you credentials – plus all the satisfaction of a takeaway.”

In addition to the new launch, Quorn has extended its No Artificial Ingredients range with the addition of Quorn Chilled Pieces. The pieces are now made from just three ingredients and with no artificial additives, catering to clean-label demand. This follows the addition of Quorn Chilled Mince earlier this year, and expands the clean-label range to seven frozen and chilled SKUs.

Grogut commented: “The response to our No Artificial Ingredients frozen range demonstrates that clear ingredients, strong nutritional cues and convenience resonate with shoppers”.

“Bringing Quorn Pieces into chilled gives retailers another familiar and versatile product that answers demand for quick, nutritious meal solutions. It also gives shoppers more choice across the store and creates a further opportunity to recruit consumers into meat-free.”