Mondelēz-owned brand Grenade has announced the release of its new Oreo flavoured protein bar with 21g of protein.
The bar features a creamy layer flavoured with the Oreo vanilla flavour and a nougat centre loaded with its authentic cocoa flavour and topped with real, sugar-free Oreo cookie pieces.
Grenade head of product, Rob Page, commented: “After partnering with Mondelēz in 2021, a collaboration with one of their great products was first on our list to go out and get done. Oreo was the perfect fit. After 18 months of development, we have landed on a product that combines both brands perfectly, in taste and in nutrition. Our hope is the co-branded bar continues the work done by the Grenade brand, delivering added benefits without compromising on taste, while bringing new consumers into Grenade protein bars.”
Rafael Espesani, Oreo UK senior brand manager at Mondelez International, said: “We are really excited to partner with Grenade for this exclusive launch, bringing two iconic snacking brands together for a flavoursome and unique product that will surprise and delight consumers”.
The new protein bars are priced at £2.85 and are available to buy online. Grenade’s Oreo protein bars will also be launching into selected UK retailers over the coming weeks.
© FoodBev Media Ltd 2022
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