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Heineken USA is broadening its non-alcoholic beer portfolio with the launch of Heineken 0.0 Cold Pressed Lime and Nectarine Juniper, marking the brand’s first foray into flavoured alcohol-free beers.

The two new flavours target growing consumer demand for premium, zero-alcohol options that deliver taste without compromise.

The new variants, double-brewed to remove alcohol while retaining Heineken’s signature malty and fruity notes, aim to close the 'flavour gap' in the non-alcoholic segment, which currently accounts for just 7% of flavoured beers, compared with 22% in the broader beer category.

Cold Pressed Lime offers crisp citrus notes, while Nectarine Juniper delivers tropical fruit with a hint of floral juniper. Both contain 0.0% alcohol and 64 calories per serving.

Maggie Timoney, CEO of Heineken USA, said the flavoured launches reflect shifting US consumer habits, with 81% of adults embracing non-alcoholic choices in social situations.

“This subsegment is growing twice as fast as the overall non-alcoholic category, and taste variety is a top driver for purchase,” she noted. “Innovation is in our DNA, and these flavours represent the next chapter of growth for Heineken 0.0.”

The products are beginning to appear on retail shelves in key US markets, including California, Texas and Florida, offering retailers an opportunity to capture incremental sales in the fast-growing alcohol-free segment.

Heineken USA, a subsidiary of Heineken International, leads the US non-alcoholic beer market with Heineken 0.0, alongside other brands such as Heineken Original, Heineken Silver, Dos Equis and Tecate.

The company continues to position non-alcoholic innovations as a vehicle to meet evolving consumer preferences for moderation, wellness, and social occasions.