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Heinz launches tomato ketchup filled hash browns
FoodBev Media

FoodBev Media

23 August 2023

Heinz launches tomato ketchup filled hash browns


Heinz is launching a new tomato ketchup filled hash brown product in the UK, available exclusively in Iceland Foods supermarkets this month.


The new recipe follows the brand’s launch of its Heinz Beanz Filled Hash Browns in late 2022.

Low in saturated fat and suitable for vegetarians, the Heinz Tomato Ketchup Filled Hash Browns are being introduced as part of Kraft Heinz’s wider ambitions to bring “insight-driven innovation to consumers faster than ever before”.


Sophie Higgins, head of growth platform, new ventures at Heinz, said: “We’re so excited to be bringing our Heinz Tomato Ketchup Filled Hash Browns to our filled hash brown family”.


“Here at Heinz, we’re continuing in our mission to find exciting ways to combine our beloved varieties with other iconic foods, flavours, and tastes, or even thinking about the food of the future. Keep an eye out for what comes next!”

Heinz Tomato Ketchup Filled Hash Browns and Heinz Baked Beanz Filled Hash Browns are available exclusively in-store and online at Iceland Foods for RRP £3.00 from 28 August.

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