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The Hershey Company has officially finalised its acquisition of LesserEvil, a brand renowned for its organic snacks that blend bold flavours with health-conscious ingredients.

This move aims to enhance Hershey's offerings in the rapidly growing better-for-you snack segment and strengthens its position in the salty snack market.

LesserEvil is recognised for its commitment to organic, non-GMO snacks, including a range of popcorn and puffs made with high-quality ingredients such as unrefined, extra virgin oils.

The brand's focus on creating delicious and mindful snacking options aligns seamlessly with Hershey’s strategy of expanding its portfolio to meet evolving consumer preferences.

Kirk Tanner, president and CEO of The Hershey Company, said: “The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions. Through strategic investments and product innovation, we’re delivering more of what consumers want – from better-for-you options to indulgent treats.”

This acquisition marks a significant step for Hershey as it seeks to diversify its product lineup beyond traditional confectionery. The company’s salty snack portfolio, which includes brands like SkinnyPop and Dot's Homestyle Pretzels, has outpaced growth expectations, expanding 1.5 times faster than in previous years.

Consumer trends indicate a strong shift towards healthier snacking alternatives, with many seeking products that offer both indulgence and nutritional benefits.

According to recent market analyses, the demand for organic and better-for-you snacks continues to rise, prompting major players like Hershey to adapt their strategies accordingly.

Charles Cortistine, CEO of LesserEvil, added: “We’re excited to join Hershey, a company aligned with our values and our commitment to quality and community. This partnership will empower us to grow our vibrant culture and expand our reach to new consumers.”

The leadership team at LesserEvil will remain intact post-acquisition to ensure continuity in its innovative approach and manufacturing processes.

The combined expertise of both companies aims to drive category-leading growth and enhance product offerings, ensuring that LesserEvil's high-quality standards are maintained.

LesserEvil products will continue to be available at major retailers nationwide, with pricing determined by individual retailers.