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The Hershey Company is set to capture the attention of chocolate enthusiasts with its latest offering: the limited-edition Hershey's Dubai-Inspired Chocolate Bar.

This unique product, which combines creamy pistachio, crispy kadayif and Hershey's iconic milk chocolate, is poised to sell out quickly, with only 10,000 bars available for purchase.

Launching on 4 December 2025 at 10am ET, Hershey's Dubai-Inspired Chocolate Bar will retail for $8.99 and will be exclusively available through Gopuff in select cities, including New York, Philadelphia and Chicago.

Megan Pantalone, senior manager of innovation at The Hershey Company, said: "Not every trend gets the Hershey's treatment. When something takes over social media like this, we knew it deserved a one-of-a-kind release."

The decision to limit production to just 10,000 bars reflects a strategic move to create urgency and excitement among consumers, particularly among collectors and trend hunters eager to partake in this fleeting moment.

This approach aligns with Hershey's broader strategy of leveraging social media trends to drive product innovation and engagement.

The Hershey's Dubai-Inspired Chocolate Bar features a blend of flavours that reflect the culinary influences of Dubai, making it a standout addition to the brand's portfolio.

As a one-time-only release, the product is not expected to be restocked, driving home its exclusivity.