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The Hershey Company has announced plans to phase out artificial food dyes from its product line-up by the end of 2027, according to a report by Bloomberg. This decision aligns with a growing trend among food manufacturers responding to consumer demand for cleaner labels and increased scrutiny from regulatory bodies.

Hershey, known for its popular brands such as Jolly Ranchers and Twizzlers, is making this move amidst a shifting regulatory landscape. Various states in the US are implementing stricter regulations concerning artificial ingredients, prompting companies to reevaluate their formulations.

The candy giant's commitment reflects an industry-wide effort to address health concerns associated with synthetic dyes, which have been linked to behavioural issues in children and other health risks.

Hershey follows in the footsteps of other major players in the food and beverage sector, including Nestlé and JM Smucker, both of which have also revealed plans to eliminate artificial food dyes from their products. This collective movement signals a significant shift in industry standards as brands strive to maintain consumer trust while navigating a complex regulatory environment.

As part of its broader strategy to enhance transparency, Hershey will focus on reformulating its products using natural colourants in place of artificial dyes. This shift not only aims to improve product perception but also aligns with the increasing market demand for natural ingredients.

The decision follows similar commitments from other major players in the food and beverage sector, as brands strive to maintain consumer trust while navigating a complex regulatory environment. Industry analysts suggest that this move could enhance Hershey's competitive positioning, particularly among younger consumers who prioritise ingredient integrity.