Hi-Chew unveils new Halloween Mystery Mix flavours

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Hi-Chew has introduced a new flavour line-up for its returning Halloween Mystery Mix, featuring Green Apple, Orange Creamsicle and Cotton Candy alongside a new, unrevealed mystery flavour.

The limited-edition assortment, from Morinaga America, marks the return of the seasonal mix with an updated selection of varieties for 2026.

The new Mystery Flavor is presented as an all-white chewlet, with consumers invited to guess its identity as part of a nationwide flavour challenge launching on Tuesday 15 September.

Teruhiro (Terry) Kawabe, chief representative for the USA and president and CEO of Morinaga America, said: “Today's consumers are looking for more than just flavour innovation. They want fun, engaging snacking experiences that spark curiosity and excitement."

“Hi-Chew Halloween Mystery Mix delivers both, combining bold flavours with an element of surprise that transforms candy into a playful guessing game. The excitement of not knowing which flavour awaits inside every wrapper makes each chew even more fun, and we're thrilled to give fans a uniquely interactive way to enjoy Hi-Chew this Halloween season.”

The seasonal packaging features Hi-Chew mascot Chewbie in a Frankenstein’s Monster-inspired costume.

The individually wrapped confectionery is made with concentrated fruit juices alongside natural and artificial flavours. It is gluten-free and contains no colours from synthetic sources.

Hi-Chew Halloween Mystery Mix is available in 5.6oz and 11.6oz stand-up pouches at retailers across the US, including Kroger, Target and Albertsons, as well as through the brand’s website.