Reese’s expands UK take-home range with caramel block and white peanut butter cups

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Reese’s has expanded its UK take-home confectionery portfolio with the launch of two new products: Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio.

The Reese’s Caramel Block combines the brand’s peanut butter and milk chocolate flavours with caramel. The company said the product responds to growing consumer interest in sweet-and-salty flavour combinations, including the ‘swalty’ and ‘swavory’ trends gaining traction in 2026.

Meanwhile, the Reese’s White Peanut Butter Cup Trio offers a white chocolate-flavoured alternative to the brand’s existing Peanut Butter Cup Trio format.

Jackson Hitchon, general manager of Asia, EMEA and World Travel Retail at The Hershey Company, said: “We’re always looking for new ways to bring excitement to the confectionery category while staying true to the unmistakable flavour combination that consumers know and love from Reese’s".

“The launch of Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio does exactly that, offering a new way to enjoy the iconic peanut butter cups in a new format and extending our offering in the blocks category with a caramel twist.”

Both products will roll out nationwide in Tesco and Sainsbury’s stores from September 2026.

The Caramel Block will be available in a 90g format with an RRP of £1.75, while the White Peanut Butter Cup Trio will come in a 59g pack with an RRP of £1.25.