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UK-based food brand Higgidy has launched its latest innovation: Protein-Powered Potato Frittata Bites.

This new product is part of the company’s expanding Snacking & Sharing range, which has seen year-on-year growth of 16%, driven by increasing consumer demand for convenient and nutritious snack options.

The new Frittata Bites are designed to meet the rising consumer interest in high-protein snacks, featuring savoury fillings that are not only delicious but also nutritious. Each bite is crafted with free-range British eggs and is naturally rich in protein, making them an appealing option for health-conscious consumers.

The bites are available in two flavours: Pulled Ham Hock & Extra Mature Cheddar with Smoky Ketchup and Emmental & Extra Mature Cheddar with Buffalo Sauce, each offering a unique taste experience.

Priced at £3.50 for a pack of six, the Frittata Bites are marketed as a wholesome, pastry-free snack option, with each serving containing only 40 calories. This aligns with Higgidy's strategy to diversify its product offerings beyond traditional pastry items.

The Pulled Ham Hock variety combines outdoor-bred Beechwood smoked ham hock with mature cheddar and a smoky ketchup centre, while the Emmental variant features a blend of Emmental, cheddar, and protein-rich cottage cheese, enhanced with a spicy Buffalo sauce centre.

Both flavours cater to the growing trend of bold, savoury snacks that appeal to a wide range of palates.

"We are really excited to further expand our Snacking & Sharing range and launch another exciting product," said a Higgidy spokesperson. "We know shoppers are looking for new ways to introduce more protein into their diets, and we think our new Protein Boosting Potato Frittata Bites will provide a tasty way to do just that."

Available at retailers including Sainsbury’s, Waitrose and Ocado, the Frittata Bites are positioned to attract both existing fans of the brand and new customers seeking innovative snack options.

Higgidy's focus on sustainability is also noteworthy; the company has made significant strides in reducing food waste by donating surplus stock to FareShare Sussex, contributing to over 24,000 meals in 2024 alone.