top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Leah Smith

Leah Smith

18 November 2025

Higgidy unveils festive range for the Christmas season

Higgidy unveils festive range for the Christmas season

Higgidy is tapping into the demand for festive flavours with the launch of two limited-edition Christmas rolls, supported by a full seasonal packaging refresh across its popular snacking and sharing lines.


The new additions. Pigs in Blankets-Inspired Sausage Rolls and Brie & Cranberry Veggie Rolls, headline Higgidy’s 2025 festive range, which also includes returning favourites such as Beechwood Smoked Bacon & Extra Mature Cheddar Little Quiche, Extra Mature Cheddar & Spinach Mini Muffins and a six-pack of Beechwood Smoked Ham Hock & Mature Cheddar Sausage Rolls.


Both new products come in bespoke “Merry & Moreish” Christmas packs, featuring baubles, gold accents and festive florals designed to enhance seasonal standout on shelf and appeal to shoppers planning gatherings and buffet spreads.


The Pigs in Blankets-Inspired Sausage Rolls (2 x 54g, RRP £1.50) combine British outdoor-bred pork, bacon jam and extra mature Cheddar, wrapped in all-butter puff pastry and finished with a parsley and dried beetroot crumb.


Meanwhile, the French Brie & Cranberry Veggie Rolls (2 x 54g, RRP £1.50) feature French Brie, extra mature Cheddar and dried cranberries, wrapped in buttery pastry and topped with a blend of Cheddar, Emmental, millet seeds and dried beetroot.


Designed for snacking, sharing and festive hosting, the seasonal portfolio aims to strengthen Higgidy’s position as a go-to brand for Christmas grazing and food-to-go occasions.


In a statement, the company said: “Christmas is a really important time and our new festive rolls perfectly capture the seasonal flavours that our customers love. We know many of our products play a key role at meal and snacking occasions across the country, and we hope our limited-edition packaging brings a touch of Higgidy to plates at this special time of year.”


The new festive twinpack rolls are available now in front-of-store food-to-go fixtures at Tesco, Sainsbury’s and Boots, while the wider seasonal range is listed across all major retailers.

Related posts
Herbalife expands Liftoff energy line with new soda-inspired flavours
New products

Herbalife expands Liftoff energy line with new soda-inspired flavours

Golden Hooves expands dairy range with launch of regeneratively farmed salted butter
New products

Golden Hooves expands dairy range with launch of regeneratively farmed salted butter

Warrior expands high-protein snack range with two new flapjack flavours
New products

Warrior expands high-protein snack range with two new flapjack flavours

My/Mochi debuts Dubai Chocolate-style mochi ice cream
New products

My/Mochi debuts Dubai Chocolate-style mochi ice cream

Coca-Cola unveils limited-time creamy vanilla flavour for the festive season
Soft drinks

Coca-Cola unveils limited-time creamy vanilla flavour for the festive season

Kraft Mac & Cheese blends two classics with limited-edition apple pie flavour
New products

Kraft Mac & Cheese blends two classics with limited-edition apple pie flavour

DSM Savoury | Leaderboard
bottom of page