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Higgidy is tapping into the demand for festive flavours with the launch of two limited-edition Christmas rolls, supported by a full seasonal packaging refresh across its popular snacking and sharing lines.

The new additions. Pigs in Blankets-Inspired Sausage Rolls and Brie & Cranberry Veggie Rolls, headline Higgidy’s 2025 festive range, which also includes returning favourites such as Beechwood Smoked Bacon & Extra Mature Cheddar Little Quiche, Extra Mature Cheddar & Spinach Mini Muffins and a six-pack of Beechwood Smoked Ham Hock & Mature Cheddar Sausage Rolls.

Both new products come in bespoke “Merry & Moreish” Christmas packs, featuring baubles, gold accents and festive florals designed to enhance seasonal standout on shelf and appeal to shoppers planning gatherings and buffet spreads.

The Pigs in Blankets-Inspired Sausage Rolls (2 x 54g, RRP £1.50) combine British outdoor-bred pork, bacon jam and extra mature Cheddar, wrapped in all-butter puff pastry and finished with a parsley and dried beetroot crumb.

Meanwhile, the French Brie & Cranberry Veggie Rolls (2 x 54g, RRP £1.50) feature French Brie, extra mature Cheddar and dried cranberries, wrapped in buttery pastry and topped with a blend of Cheddar, Emmental, millet seeds and dried beetroot.

Designed for snacking, sharing and festive hosting, the seasonal portfolio aims to strengthen Higgidy’s position as a go-to brand for Christmas grazing and food-to-go occasions.

In a statement, the company said: “Christmas is a really important time and our new festive rolls perfectly capture the seasonal flavours that our customers love. We know many of our products play a key role at meal and snacking occasions across the country, and we hope our limited-edition packaging brings a touch of Higgidy to plates at this special time of year.”

The new festive twinpack rolls are available now in front-of-store food-to-go fixtures at Tesco, Sainsbury’s and Boots, while the wider seasonal range is listed across all major retailers.