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UK soft drinks brand Hip Pop has named Matt Bowler-Jones as its new chief executive officer, following the departure of Graham Beales after two years in the role.

Bowler-Jones joins the kombucha and functional drinks company with three decades of experience at well-known food brands including Marsh and Baxters, most recently serving as commercial and supply chain director at Finlay’s.

During Beales’ tenure, Hip Pop expanded into major UK and international retailers, overhauled its supply chain and launched a refreshed brand identity.

Bowler-Jones said he will focus on accelerating Hip Pop’s international expansion and pursuing new commercial opportunities: “In the past two years, Hip Pop has seen some incredible progression, and Graham must take great credit in delivering this success. The brand has established itself as vibrant, relevant, and a real force in the industry so I can’t wait to amplify this even further and drive continued growth of the business and its amazing people. We have some very exciting times ahead.”

Beales added: “Stepping back after two intense years, I’m proud of what the team has built. We transformed the business, grew fast and proved what’s possible with focus and grit... Working alongside the founders, the board and the wider team has been a real privilege for me."

“Matt is joining Hip Pop at the perfect time. With his background and experience I am confident he will have a huge impact on the future success of the business."