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Horlicks has expanded its children's Chocoland range with the launch of fortified milk straws, marking the brand's first entry into the growing milk straw category.

Available exclusively through Home Bargains, the new Horlicks Kids Chocoland Milk Straws are designed to offer a fun and convenient way for children to enjoy flavoured milk while delivering added vitamins and minerals.

The first-to-market product combines Horlicks' signature malty chocolate flavour with a straw format that flavours milk as it is sipped. Consumers simply place one straw into 200ml of cold milk to create a smooth malted chocolate drink.

Each straw is fortified with vitamins A and B12, alongside calcium and zinc, supporting the brand's longstanding positioning around nutrition and family-friendly beverages.

The launch builds on Horlicks' expanding Chocoland portfolio as the brand continues to diversify beyond its traditional malted drinks with products aimed at younger consumers.

Rebekha White, senior brand manager at Horlicks, said: "We're so pleased to announce the expansion of our popular Chocoland range, as we launch our new milk straws. Designed to create fun, everyday malty moments for kids and families alike, the new straws are fuss-free, fun and perfect to mix up their milk drinks, or for a quick after-school treat."

The product is available now in Home Bargains stores nationwide, with an RRP of £1.49 for a pack of 10 straws.