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Canadian confectionery company Huer Foods has partnered with global hot sauce leader Frank’s RedHot to launch a first-of-its-kind treat: Huer x Frank’s RedHot Spicy Gummy Bears.
The collaboration combines Huer’s soft, fruity gummy bears with a sprinkle of Frank’s RedHot Original Seasoning Blend, delivering a swicy (sweet and spicy) flavour experience. The launch taps into the growing demand for spicier flavours.
Recent research shows 51% of Canadians consume spicy foods at least once a week, with Gen Z driving the trend across everything from hot condiments to desserts.
“From hot condiments to spicy cocktails, swicy is everywhere,” said Molly Clinton, head of marketing at Huer Foods. “After the buzz around our Sweet ‘N Spicy gummies, we knew it was time to go bolder, and nobody does spicy better than Frank’s RedHot.”
Available in multiple pack sizes for snacking and sharing, Huer x Frank’s RedHot Spicy Gummy Bears are now on sale in retailers nationwide and via Huer’s Amazon storefront.
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