The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Innocent Drinks has unveiled a new line of high-vegetable smoothies aimed at meeting the growing consumer demand for nutritious, low-sugar options.

The launch of Green Goodness and Red Goodness smoothies marks a significant expansion of Innocent's product portfolio, positioning the brand to capitalise on health trends that prioritise vegetable intake.

Green Goodness and Red Goodness smoothies boast an impressive vegetable content of 25% and 27%, respectively, while maintaining a fruit-forward flavour profile.

Both smoothies contain no added sugar, aligning with consumer preferences for healthier beverage choices. Key ingredients include spinach, beetroot, spirulina and carrot, which not only enhance the nutritional value but also provide a delicious taste.

Sarah Munday, head of research and development at Innocent, said: “Our taste buds have evolved, and we’ve found that not everyone is on the lookout for a sweet-tasting smoothie".

She continued: "We’ve crafted our highest ever veg content smoothie that has no added sugar and offers delicious taste. Our mission is to get more people eating fruit and veg, and these smoothies are a step in that direction.”

Currently available at Sainsbury's, the new smoothies will roll out to all major UK supermarkets in the coming months, offered in both 750ml and 250ml sizes.

According to the World Health Organization, only 12% of Europeans meet the recommended daily intake of 400g of fruits and vegetables. Innocent's new product line directly addresses this gap, providing a convenient and tasty way to increase vegetable consumption.

The smoothies are designed to count toward one of the five daily servings of fruits and vegetables, making them an attractive option for busy consumers.