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Each veg pot provides three portions of veg, is a great source of fibre, are low fat and low in salt. They come in four filling recipes, moroccan squash tagine, tuscan bean stew, pea & broccoli rice, and thai coconut curry.

Veg Pots will be available in Waitrose stores across the UK from 8 September and in other supermarkets from October.

Innocent was was set up by the three friends – Richard Reed, Adam Balon and Jon Wright – in 1999 and has gone from strength to strength, now holding a 70% share of the UK smoothie market, and turning over £100m in the UK and in Europe.