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Innocent moves into dairy
FoodBev Media

FoodBev Media

29 March 2008

Innocent moves into dairy

UK smoothie company innocent has moved into dairy for the first time with a range of three big yogurt drinks in 75cl bottles.

innocent UK Commercial Director Giles Brook said: “This is the first time we have taken our brand into a new category and aisle and we can’t wait to bring the innocent values of 100% natural, 100% good for you to this area of the store.

“The new innocent thickie range will broaden the appeal of current dairy drinks by offering consumers health and well-being, indulgence and convenience, without compromising on taste.”

The three drinks include: yogurt, oats, raspberries and blueberries; yogurt, mangoes, peaches and passion fruit; yogurt, vanilla bean and honey.

(* A thickie is described as an indulgent blend of low fat West Country yogurt, whole crushed fruit and honey. No added sugar, concentrates, stabilisers, preservatives or any other naughty things.)

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