Intercontinental Brands is adding to its portfolio with the launch of its passion fruit liqueur under its new Apollo brand.
The new offering is made with real passion fruit juice and natural flavours and is available in a 70cl bottle with an ABV of 17%.
Clare Gibson, marketing director at Intercontinental Brands, said: “The passion fruit martini remains the UK’s #1 favourite cocktail, making passion fruit liqueur in high demand. We hope Apollo can rival the market and provide a more affordable option that appeals to both the on-trade and consumers looking to shake up passion fruit martinis at home.”
Passion fruit is the first flavour to launch from the Apollo brand and can be found in Iceland for an RRP of £9.
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