The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

InvestBev, a private equity firm focused on the adult beverage sector, has partnered with a "leading global asset manager" to invest up to $100 million in Kentucky Bourbon barrels.

The collaboration combines InvestBev's expertise in spirits investing with the asset manager's capital and structuring capabilities.

The partnership will focus on acquiring bourbon barrels aged under five years, holding them until they mature. This strategy is in line with InvestBev's broader approach of identifying "attractive assets" in the spirits market and "capitalising on long-term appreciation".

Brian Rosen, general partner of InvestBev, said: "This partnership and this capital should signal to the broader spirits community the confidence global investors have in the sector, beyond legacy industry players".

"We believe in the strength of the bourbon market and see this as an opportunity to further support the ecosystem while generating significant value together with our partners."

The announcement comes against the backdrop of continuing trade tensions, including the European Commission's plan to impose various tariffs on American whiskey starting 1 April.