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UK bread brand Jason’s Sourdough is enhancing its presence in Tesco stores by launching a new line of premium ready-to-eat toasties, now available in 355 locations across the nation.

This expansion follows the successful introduction of their Hot Food-To-Go toasties earlier this year, which catered to the foodservice and travel sectors.

In response to increasing consumer demand for high-quality, convenient meal options, Jason’s Sourdough has adapted its toastie range for retail, providing a less processed alternative in the Snacking and Savouries category within Tesco's chilled aisle.

The new offerings include two gourmet varieties: the Ham Hock & West Country Mature Cheddar and the Tangy & Mature Three Cheese Toastie, both priced at a recommended retail price (RRP) of £3.75.

Ham Hock & West Country Cheddar features slow-cooked pulled ham hock, West Country mature cheddar, and Dijon mustard on Jason’s signature white sourdough ciabattin.

Meanwhile, Tangy & Mature Three Cheese combines Emmental, cheddar and Italian hard cheese on the same artisan bread.

These toasties promise a outer crunch with a soft, tangy centre, appealing to both busy consumers looking for quick meal solutions and those seeking gourmet flavours.

They can be prepared in just five minutes using various cooking methods, including grilling, baking, air frying or with a panini press.

Jason Geary, master baker at Jason’s Sourdough, said: “Our Ciabattin is often described as ‘the best toast ever,’ which inspired us to create a toastie that maintains that same crispness and flavour. We aimed to enhance the texture of pre-made toasties while keeping flavour at the forefront.”

The brand uses a unique sourdough starter and a long fermentation process to achieve its signature flavour and texture. Their toasties are crafted with high-quality ingredients, including slow-cooked meats and aged Cornish cheddar, while being free from seed oils and artificial gums.