top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
JDE Peet's completes acquisition of Brazilian coffee and tea business
FoodBev Media

FoodBev Media

10 January 2024

JDE Peet's completes acquisition of Brazilian coffee and tea business

JDE Peet's has completed the acquisition of Brazilian coffee and tea company Maratá for an undisclosed amount. Maratá's coffee and tea business primarily operates in the northern region of Brazil, featuring its brands Café Maratá and Chá Maratá. The acquisition enhances JDE's current lineup of brands primarily sold in the southern regions of Brazil. It also boosts the company's size and national coverage in the country, which JDE describes as a market with "compelling prospects for both volume and value growth". Fabien Simon, CEO of JDE, commented: “We are delighted to welcome Maratá’s coffee and tea organisation to JDE Peet’s. Maratá’s portfolio and geographical presence are highly complementary to our existing franchise in Brazil. Together, we will serve more cups across a full range of price points and product offerings while expanding our regional presence in Brazil, one of the world’s largest coffee markets.” José Augusto Vieira, founder of JAV Group, added: “I am very proud of the strong and successful coffee and tea platform we have built, and I am very pleased that by joining JDE Peet’s, the world’s leading pure-play coffee & tea company, we have secured the long-term development and success of this great business".

bottom of page