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The Jel Sert Company has launched its first-ever line of sugar-free instant pudding mixes in collaboration with Sprinkles, the dessert bakery credited with igniting the global cupcake trend.

This new product line is set to cater to the growing consumer demand for convenient, healthier dessert options while leveraging the iconic flavours associated with the Sprinkles brand.

The new pudding mixes, inspired by Sprinkles' best-selling cupcake flavours, will initially be available in three indulgent varieties: Red Velvet Cupcake and Salted Caramel Cupcake, which are now on shelves at Walmart, and Lemon Blueberry Cupcake, slated for release on Amazon.

Each serving contains only 100 calories and zero sugar, positioning these products as appealing choices for health-conscious consumers.

Ken Wegner, president of Jel Sert, said: “We are proud to bring the beloved Sprinkles flavour experience into homes in a way that reflects our long-standing promise of delivering simple, joyful treats for families everywhere”.

This partnership not only expands Jel Sert’s product offerings but also aligns with current market trends favouring customisable and do-it-yourself dessert solutions.

To further enhance the consumer experience, Jel Sert and Sprinkles have developed a collection of unique DIY recipes featuring the new pudding mixes.

These recipes include Salted Caramel Chocolate Berry Trifle, Red Velvet Hot Chocolate and Pudding Pops, aimed at inspiring creativity in the kitchen and driving consumer engagement.

Justin Murakami, president and COO of Sprinkles, added: “This partnership allows us to extend our iconic flavours into an exciting new category. The Pudding & Pie Filling mixes offer a fresh, imaginative way for consumers to enjoy Sprinkles at home.”

By venturing beyond baked goods, Sprinkles aims to bring its brand experience into kitchens across the nation, reinforcing its mission to create joyful moments through food.