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Jimmy’s Iced Coffee has expanded its ready-to-drink coffee range with the launch of two new flavours: Vietnamese-inspired iced coffee and limited-edition cookie butter.

The new products aim to tap into growing consumer demand for more indulgent and flavour-led iced coffee options, with the brand positioning the launches as a way for retailers to drive interest and premiumisation within the chilled coffee category.

Inspired by the popularity of Vietnamese-style coffee drinks, the Vietnamese-inspired iced coffee offers a richer and creamier take on the brand’s existing recipe. Made with whole milk, the product is designed to deliver a thicker texture while retaining the smooth profile associated with the Jimmy’s range.

Alongside it, the cookie butter variant combines cookie dough-style flavours with a buttery finish, targeting consumers seeking sweeter and more indulgent RTD coffee options.

According to the company, the launches are intended to broaden consumption occasions throughout the day, from mid-morning refreshments to afternoon pick-me-ups. Jimmy’s cited research suggesting that 52% of shoppers are open to purchasing new and different chilled products.

Carlsberg Britvic's managing director of Breakthrough Brands, Russell Goldman, said: “Vietnamese-inspired iced coffee offers a richer, sweeter take on the single-origin Rainforest Alliance coffee that our shoppers know and love, while our new Cookie Butter flavour brings another layer of indulgence to the range.”

Jimmy’s Vietnamese-inspired iced coffee is available now in Waitrose in a 250ml can format with an RRP of £1.70.

The Cookie Butter flavour is available in a 380ml format in Morrisons for £2.75, while the 250ml variant is stocked in Morrisons, Waitrose, Asda and Sainsbury’s at an RRP of £1.70.