The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Myprotein has collaborated with Jimmy's to launch a new milk protein-enriched iced coffee. Jimmy’s x Myprotein iced coffee has 5.6g of milk protein per 100ml and has been designed to fuel the active consumers. Neil Mistry, CEO of Myprotein, said: “We can’t wait to see the Jimmy’s x Myprotein product on shelves and are excited about being able to offer a functional beverage for those looking to incorporate extra protein into their routines, making healthy choices more accessible to the everyday consumer”. Luke Wilkes, managing director of Jimmy’s, commented: “This collaboration will bring consumers their usual refreshing iced coffee but also provides a boost of high-quality protein. Whether you’re fuelling up for a workout or simply looking to add that little bit of extra protein into your diet, we know this product will be ideal for Jimmy’s usual fanbase and fitness enthusiasts alike.” Jimmy's x Myprotein iced multipack is available at Tesco stores for an RRP of £5, and will soon be available at other supermarkets starting from the beginning of April.