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Better-for-you snacking brand Junkless is expanding its protein bar portfolio with the introduction of a new flavour, Peanut Butter Chocolate Brownie.

The new SKU joins the Junkless Protein Bar range, which the company describes as protein-forward bars designed to deliver “candy-bar-level” taste without artificial ingredients. Each 55g bar contains 15g of protein, 6–8g of fibre and between 2–5g of sugar, with 5–9g of net carbs depending on flavour.

The Peanut Butter Chocolate Brownie variant combines a chocolate brownie-style base with crunchy peanuts, coated in a peanut butter-flavoured shell. Junkless says the product is free from artificial colours, flavours, preservatives and sugar alcohols, aligning with growing consumer demand for cleaner ingredient decks in functional snacks.

The launch comes as protein and fibre continue to gain prominence in everyday snacking, driven by increased health awareness and, more recently, the influence of GLP-1 medications on eating habits. As consumers look for smaller, more functional eating occasions, brands are responding with products that balance satiety, nutrition and indulgence.

Junkless reports strong momentum across its core granola bar business, citing year-on-year household growth of 51% and its position as the number one granola bar brand by dollar growth across measured channels.

The Peanut Butter Chocolate Brownie flavour will be available from January 2026, via junklessfoods.com, priced at $29.99 per 12-bar box, with wider availability on Amazon expected shortly thereafter.

The full Junkless Protein Bar lineup now includes five flavours: Peanut Butter Chocolate Brownie, Chocolate Peanut Butter, Chocolate Chip Cookie Dough, Birthday Cake and Cookies & Cream.