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Indian hot condiments brand Kaatil has expanded its product lineup with the launch of Hot Barbeque Sauce No. 9, a spicy new addition built around the country’s legendary Bhoot Jolokia chilli.

The new release strengthens Kaatil’s fast-growing No. 9 range and reinforces the company’s strategy to bring Indian heat to the forefront of both domestic and global flavour innovation.

Positioned as a versatile, heat-forward condiment, Hot Barbeque Sauce No. 9 merges the familiar smoky profile of classic BBQ sauce with the signature slow-building intensity of Bhoot Jolokia.

Developed specifically for Indian palate preferences, the sauce works across a wide range of cooking formats, from marinades and glazes to dips, spreads and grilling applications.

“We are so excited to bring forward such a unique flavour profile through our Hot BBQ,” said Sagar Merchant, founder of Kaatil. “It is crafted for everyone who loves the rich, familiar taste of barbeque and also seeks that satisfying hit of heat that lingers just right. A true smoky heat that elevates every bite.”

Founded in 2023 by Merchant and Arjun Panwar, Kaatil has quickly carved out a niche in India’s fast-growing hot condiments market with a range that spans hot sauces, hot ketchups and chilli oils.

Looking ahead, Kaatil plans to broaden its portfolio with additional chilli-led, globally inspired releases that spotlight Indian spice varieties. The company aims to champion heat as a cultural identity while addressing gaps in the market left by Western-style sauces built around imported chillies.

Hot Barbeque Sauce No. 9 will be available through major e-commerce platforms, retail stores and quick-commerce delivery channels.

The brand operates under Smerc Food & Beverages, a D2C-focused startup dedicated to developing innovative, accessible food and beverage products that blend familiarity with unique flavour experiences.