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Kallø, a player in the natural food sector and part of Ecotone UK, has announced the launch of its latest product: Apple & Cinnamon Puffed Oat Cakes.
This new variant aims to enhance the brand's breakfast snack offerings and cater to the increasing demand for healthier, convenient snacking options.
The Apple & Cinnamon Puffed Oat Cakes will be available at Waitrose, joining the existing flavours of Strawberry and Honey.
Priced at £2.99 for a jumbo pack, these oat cakes are positioned as a nutritious alternative to traditional cereal bars and biscuits, appealing to health-conscious consumers seeking better-for-you snacks.
Crafted from a blend of puffed oats, apple concentrate and cinnamon, the new product reflects Kallø’s commitment to using simple, natural ingredients with minimal processing.
Each cake is gluten-free and contains fewer than 37 calories, making it a light, high-fibre snack choice. Notably, the oat cakes are enriched with beta-glucan, a dietary fibre known for its cholesterol-lowering properties.
Charlea Price, Kallø's brand controller, said: “As a brand, we’re consistently looking to push the boundaries and challenge the snacking category with innovations that are both tasty and nutritious. We know Apple & Cinnamon is a much-loved flavour profile that will appeal to culinary-curious shoppers who want a wholesome, sweet snack.”
The versatility of Kallø Puffed Oat Cakes allows them to be enjoyed straight from the packet or topped with various fresh ingredients, making them an ideal option for busy mornings or mid-morning breaks.
Kallø’s reputation as an innovator in the natural food space is reinforced by its B Corp certification, which highlights its commitment to sustainability and ethical practices.
The brand prides itself on using clean, natural ingredients devoid of artificial colours, flavours or preservatives, aligning with the growing consumer trend towards transparency in food sourcing and production.
