The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Kellogg has expanded its Pringles portfolio with the addition of a new Sizzl’n range that aims to ‘amplify’ well-known Pringles flavours with an extra kick of spice.

The three new variants – which contain no artificial colours or flavours – include: kickin’ sour cream (medium), spicy BBQ (hot), and cheese & chilli (extra hot).

“We’re really excited to introduce our new range of flavours, Pringles Sizzl’n,” said Pringles UK activation brand lead, Rebecca Worthington.

“We know demand for spicy flavours is growing, so this is the perfect addition to our portfolio to drive category growth. We can’t wait to see how many of our Pringles fans can handle the most intense heat.”

The Pringles Sizzl’n flavours are available in the UK for an RRP of £2.99.

In the US, Kellogg recently introduced a new Scorchin’ range, which includes spicy cheddar, BBQ, and chili & lime flavours.